Some Good News, Finally.  TV Slips in the Ratings

by Hardly Waite


During 2001, television viewing fell for the first time since 1994.

New forms of entertainment, such as the Internet, vied for the family's attention according to Carat, a media buying agency. Carat's study found that children are switching off the TV, with three days less spent watching in 2001 among four to nine-year-olds as compared with the previous year. Children over 10 watched two fewer days year-on-year.

We can ask, of course, if it's really a cause for celebration when children move from the TV screen to the computer screen, but I think that any indication that TV's stranglehold on the American brain is being loosened is reason enough to jump for joy. 


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