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Some Good News, Finally. TV Slips in the Ratings by Hardly Waite |
| During 2001, television viewing fell for the first time since 1994. New forms of entertainment, such as the Internet, vied for the family's attention according to Carat, a media buying agency. Carat's study found that children are switching off the TV, with three days less spent watching in 2001 among four to nine-year-olds as compared with the previous year. Children over 10 watched two fewer days year-on-year. We can ask, of course, if it's really a cause for celebration when children move from the TV screen to the computer screen, but I think that any indication that TV's stranglehold on the American brain is being loosened is reason enough to jump for joy.
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